Facebook is for the wannabe famous.
Instagram is for those who are too lazy to write.
Texting is social currency. It doesn’t matter how many likes or friends or followers you’ve got, but how many people text you and how regularly, that’s how popularity is judged today.
Pinterest is inexplicable to guys.
Samsung is for those who hate Apple and those too cheap to buy an iPhone (not necessarily the same thing, Apple-haters will buy the most expensive Galaxy).
iPhone 4s means you’re almost at the end of your contract or you’re too cheap to upgrade.
Tesla means you’re more interested in status than utility, or you never drive far from home.
iPhone 5c means you think iPhones really cost a hundred bucks, not north of five hundred.
Windows means you got your computer from work or you’re too cheap to buy a Mac. Argue all you want, perception is everything, and perception is reality.
Hip-hop is the rock and roll of the Millennials. With a dollop of Gen-X’ers thrown in.
Rock and roll is the music of the baby boomers, who believe everything they’re into should last forever, but it doesn’t, just like them.
Books get a lot of publicity, but barely sell. Sure, there are exceptions, but very few.
Sales are irrelevant, streams are everything, but newspapers are only trumpeting Spotify plays when all the action’s on YouTube.
Albums are for the creators, no one else cares, except for a cadre of extremely vocal fans.
Terrestrial radio is an advertiser-laden medium for poor people. Anybody with an income is listening to satellite or streaming from their mobile device.
Baby boomers buy Japanese automobiles because they remember how bad their parents’ Detroit iron was. In other words, despite all the press that GM, Ford and Chrysler are improving, boomers are sticking to Toyota and Honda, at least in California, and trends still start in California, don’t ever forget it.
Binge viewing is a badge of honor. Telling everybody you stayed home to watch all the episodes of _______ garners more status than saying you went to the show, and there’s more to talk about!
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