Social networking is not about driving momentary sales but creating a relationship. Advertisers…. This is your role. To be available and in touch with your audience/consumers each and every day. To be a land mine that someone can step on if they suddenly hear about you. Think how you discover something and immediately research it. Google is the most powerful force in marketing, not radio, TV, or print. You want to be number one in the search results and you want a plethora of information so that when someone decides to check you out they can find out your “information”. You should be thrilled that someone cares about you. Your door should be open. Making it hard to enter your front door is trying to sell through a locked entrance.