The media tells us to all be alike, fashion tells us to be an individual….
In a world where everybody can get his message out, most messages are ignored. You must establish a bond, trust, in order to succeed today. Mainstream media is in bed with publicists and advertisers, neither of which had a direct relationship with the audience. If you want to get the public to trust you, people will do your marketing if they believe in your product.
It seems to me that Reality TV might be fake, but it’s underlying appeal could not be more now. The BLANDER you are, the less traction you are going to get. If you want to be famous, have a personality, offend somebody, be real.