Why is it everybody thinks they’re a curator. Especially those who’ve got no idea what bcc means. You earn trust. And it’s easy to dissipate. Send too much stuff people don’t want and they never want to hear from you again. I know, they sign off my mailing list daily!




And you’re not even on my list.

That’s one thing bad about the Internet. Spam makes it so you think you can reach bigwigs, but you really can’t, because they’ve all got super secret private e-mail addresses that only true friends and business colleagues possess. So you can send an e-mail to the black hole generic e-mail address, or try to find out the real address. But be sure, no one wants to hear from someone they don’t know, unless to find out they’ve won the lottery or a prize, but scammers have made it so no one believes those e-mails either.

Did you see that article in the “New York Times” saying blogs were passe? Seems the wannabes didn’t read that, they were too busy sending boatloads of missives to people they think care, who don’t. This is no different than all that crap you get every day in your real mailbox. And did you notice the Post Office is fiscally challenged? That’s what happens when you rely on spam for your business model. Then again, everyone in America (and the rest of the world!) thinks if you’ve got an inbox, they might as well fill it.

You are competing against millions.

Where people in their careers used to be mediocre and be known throughout their town…. NOW you have to be truly exceptional or no one notices.

As musicians we used to practice in out parents’ garage and IF we made a recording it was icing the cake.. TODAY it is REVERSED… You record first and probably never perform a gig. WHY….

There is no where to play.

No on wants to pay.

AND…. No one want to hear you be lousy.

I GUESS if you want to make it buy a Pro Tools rig, figure out how it works, and spend HUNDREDS or THOUSANDS of hours perfecting the recording..the pass it around among your friends, see if it catches on, and if not go home and make more…BECAUSE the major labels want insurance that they have a hit song, a HUGE fan base, and something that might look good on a stage.

Shorten it…. please

Stories, long and short, are a careful collection of words to describe completely the writers thought, fears, wants, wishes, desires, needs…….. and hence will use many unique and escriptive words to convey their thought.

Business emails, however, should be brief and  relegated to ONE topic.

If your emails need this disclaimer:

NOTE: For email-friendliness, this lengthy email has been truncated. Read the full version online, with more highlights and excerpts …

Please re-write… we got bored after the first paragraph.


Nothing says you’re cheap and out of date more than sending a holiday e-card, especially if there’s no personalization involved. You look like someone tech retarded who doesn’t realize fads come and go and you’ve just dated yourself back to 1999 or are a scammer trying to be all chummy with those you’re not really friendly with. I mean if I don’t know you, should I really be on your Christmas card list? And if so, do I get a gift?

I thought not.

That would cost money, as opposed to sending an e-card designed by your child or assistant that makes you look like you care when you really don’t.

Not everything is replaced by tech. Some things are better in the real world. If you really care, send a physical card. And personalization always counts.
As for those long stories about what happened to your family this year… You can only send them if we actually know everybody involved, otherwise, these updates are best left unsent. If you want to be creative and give out some holiday wisdom, that’s welcome. Then again, that would require an effort, and too many sending e-cards don’t want to make one.