Frequency

You cannot win if you do not play.

Don’t be afraid. Dip not only your toe in the water, but your whole body. Reluctance is so last century. You’ve got to create on a regular basis. Once a week at least, once a day is totally fine.

Don’t think of it as reaching people, but working out your kinks.

The cycle is so fast these days, and everybody’s so overwhelmed with input and time-limited, that your lame work will go unnoticed, the way the “Harlem Shake” is already history. As for people discovering your lame-o’s down the line, you should only be so lucky!

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