CAREER

Don’t equate YouTube success with a career. Just like those old sitcom stars can’t get arrested (actually, they do, their mugshots are all over the web), YouTube fame is evanescent, here today and gone tomorrow. Just because you’ve got a million views, that does not mean you should drop out of school, you’ll probably never get a million views again.

If you catch fire on YouTube, the whole world is your potential audience. Sure, if you get traction. Bieber broke on YouTube, not in a damp, dark clubs. Today’s culture must know it’s all about being connected. And you connect online. That’s where you start. Offline comes LAST!

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