Advertising and Harlem Shake

For years we heard that advertising would make your numbers online. That you could get rid of your real world product, put it on the Internet, and with all the eyeballs attracted, you could charge a fortune for ads and end up rich. Only this didn’t turn out to be true. Just ask the “New York Times,” which went to a porous paywall. Turns out the numbers don’t add up.

Was the Harlem Shake a fake?

Google’s trend charts of the phrase “Harlem Shake” are seismic. Almost no one looked for the words until Feb. 7, then searches surged faster than any term Google ever had, except for “Whitney Houston” after her death. A few weeks later, they fell close to zero.

 

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