What an interesting perspective. Musk, Tesla CEO, is selling technology, not an automobile. You know technology, you price it high for the early adopters, and when you’ve got all the kinks worked out, you lower the price and you’ve got a bona fide hit.
In other words, if you’ve been to Beverly Hills recently, you’d think they’re giving Teslas away, that’s how prevalent they are. And I’ve been up close and personal, even at the “showroom” on the Third Street Promenade, but I’ve never been inside, I’ve never been taken for a spin.
But how do you get inside?
You see the door handles are recessed into the body. There’s nowhere to grip! Turns out as you approach the automobile, it senses this fact, and the door handles pop out. It’s mesmerizing…
And you don’t bother to turn the car on. You just sit down and it knows, it fires up by itself.
And then there’s the dashboard screen. The size of two iPads, bigger. Touch-sensitive. With not only maps and radio controls, but Internet access, yup, all your e-mail is right there.
In other words, Elon Musk is making a car for today. This ain’t the music industry, this ain’t Detroit, there’s no shrugging of shoulders and talk of legacy customers and insurmountable challenges…the Tesla is positively now, as my buddy says, it’s not a car, it’s a computer.
And you can barely hear it.
And there’s none of that jerkiness as you switch gears. Because there’s not a transmission, but a rheostat, and when you floor it…IT TAKES OFF LIKE A ROCKET!
0-60 in 3.9 seconds. All you’ve got to do is press the pedal to the metal.
Or as “Automobile Magazine” said: “It’s the performance that won us over. The crazy speed builds silently and then pulls back the edges of your face. It had us all endangering our licenses.”
I’m declaring Tesla the future of the automobile.
Everybody with a Tesla can’t stop talking about it. The media isn’t selling the Tesla, the owners are. How the car updates itself overnight. How they come to your house to fix it. How there’s a trunk not only in the back, but the front!
Leafs are great. Hybrids are cool. But if you truly want to penetrate public consciousness, shoot for the apex, the pinnacle, wow them, then you’ve got a chance.
You couldn’t understand why you needed a computer….then AOL connected the world and you rushed out to buy one.
You couldn’t understand why you needed a smartphone…then your friends were frustrated they could not reach you on the run.
Oh you’re gonna drive an electric car, you just don’t know it yet.
This is no Bricklin, this is no DeLorean, because unlike those failed experiments, the Tesla just works. Elon Musk is ignoring Detroit, ignoring the naysayers, he started with a clean slate and delivered something jaw-dropping.
This used to happen in music. Remember the Beatles? Remember Bob Dylan? Then again, they were enterprises unto themselves, they didn’t bitch that they couldn’t make enough money.
Elon Musk is not a crybaby. And that’s why he’s successful and you’re ………