The Amazon Effect

I just finished reading “Fast Company’s Amazon story. Amazon’s goal is to eliminate all competition, under the guise of being your go-to retailer, charging you for Prime, so you’ll spend even more, thrilled with faster delivery and some bells and whistles, like free books and movies, and getting you to pay even more, $299, for same day delivery of groceries.

The company never sleeps. Because it’s seen the movie.

What turned Apple into a juggernaut was the iPod. Which was not a good portable music player, but the ONLY portable music player. The company cornered the market on flash storage, no one could buy it as cheap, and hooked people into their ecosystem, i.e. synching and buying via iTunes, and no one else could even get a toehold.


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