PORN

Got your attention there, didn’t I?

If you want to know the future for all media, look to porn, it leads the way. Porn was the first to videocassette, the first to DVD, the first to the Internet, and the first to be eviscerated by the Web.

Wait a minute? It’s EVERYWHERE! There’s more porn than ever before, it’s just a click away!

True. But the porn companies of yore or crying in their beer. No one will pay anymore. They don’t want movies. But they do want cam girls.

So what we used to have was long porn videos with a hint of plot wherein stars did it in all manner of positions. It worked, especially in puritanical America, where we argue about whether women can breastfeed in public. But it turns out that’s not what people really want. They prefer something more intimate, more one on one, more interactive.

The more you can personalize the more people will want to come back. In other words, the spectacle show (think Emmy) may only work for a few acts now and may be dying, just like full prepackaged porn flicks are dying.

I’m not saying I’m not troubled by the hollowing out of the middle class. But to rail against consumer behavior is a ticket to nowhere.

The cam girls have shown us there’s a way out.

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