It all started with the Internet.
Yes, the world has been flattened. Everybody’s equal. And if you act differently, you’re going to get mowed down.
If you’re in the public eye, humility is key. It’s the essence of Howard Stern’s success. He could go on about how wealthy he is, how he doesn’t fly commercial, but instead he focuses on his foibles, bringing his audience ever closer to him, cementing a bond that cannot be broken.
We’re immune to so much hype and me-tooism because we’ve all tried it ourselves and found out it doesn’t work, that fame online is earned over time, based on the work, which explains why everything that pops up on YouTube seems to die quickly and is never followed up, we view it not as the start of a career, but a wreck on the side of the highway to rubberneck at and then forget.
But the final link was the mobile phone. Because suddenly we can take our world with us. BlackBerry didn’t realize this and died. It’s not solely about e-mail, we want EVERYTHING at our fingertips, we never want to encounter a technical glitch, to have a problem with your mobile phone is akin to having a problem with your body, something that is completely untenable.
And it’s only going to become more so. We’re all connected, we’re all primary, and it all happens on the mobile.
The clock ain’t turnin’ back.