It’s real simple.
Anyone can play, but that does not mean anyone can be heard. That’s the story of the past two years, how the winners have pulled away from the losers. And the losers don’t like it…that they just can’t place their stuff online and make it anymore. So who do they rail against? You, the winners!
12. Retweets might mean nothing.
Some people have clubs, not everybody, there are some lonely rogues. And they like nothing more than to slap each other on the back as they pile on. You see this in your Twitter feed and think the whole world is talking about you, but dig deeper and realize that it’s the three nerds from high school who suddenly have a voice, but just like in high school, no one is paying attention to them, no one is listening.
13. Haters are professionals.
Haters don’t hate once and then stop. They hate and hate and hate and hate, because what they’re looking for is acknowledgement. It’s unreasonable, but it’s fact. See it as their problem, not yours.
14. Few haters will say it to your face.
They love the anonymity of the web, especially in comment threads. Put them in front of the star and they’ll get all googly-eyed. Not all of them, some of them are so maladjusted that they will never stop hating until they win, big time, which they can’t, because they’ve got to see themselves as outside underdogs, and to win you have to learn how to be an insider. Winners have relationships, people who will aid them in their endeavors. Haters have no army, except for the silent loners afraid of their reflections. They’re on a subliminal trip to nowhere.
15. Hate peters out.
Those websites, those fake Twitter accounts? They die. Because they’re one note jokes and you’re so much more than that. The hate might be clever, but clever never lasts, it’s one note for one time.
16. Hating is like spam.
It will never completely go away, but it will be minimized into irrelevance. Seemingly everybody uses Gmail these days, which employs the great Postini filter. Spam isn’t a thing of the past, but it’s now an occasional nuisance instead of a headache. Hate is peaking, because as the winners pull away from the losers online, everybody can see the haters for what they are, disgruntled people clamoring for attention who usually have nothing of value to say.
Then the terrorists have won. Oops, then the haters have won. I’m not saying you can’t learn anything from your critics, but the more successful you become, the more hating you’re subjected to, and the natural response is to pull back. Don’t do that. Then the essence of your art is eviscerated. People love you for that essence. Change for the haters and you’re disappointing the lovers.
7. Have a sense of humor.
We all have a tone of voice. We all have expressions we employ. We don’t like them to be pointed out, we don’t like to be reminded of them, but it’s the nature of society. If you can’t laugh at yourself, life is gonna be tough. Then again, there’s no need to fall upon your sword in the face of a tsunami of hate. Laugh, then have a backbone. Because your backbone is part of your appeal.
8. Understand the hater mentality.
They want to drag you down into the hole they’re in. If you succumb, they stop hating, they’ve made you irrelevant and go on to hating someone else. Hating is not about you, but a frustration embodied in the hater that he or she is not beautiful, successful, winning, whatever. That’s all they’ve got, their hate. You’ve got so much more.
9. Vitriol is no response.
If you must respond, and as #1 states, you never should, so you’re breaking the number one rule, don’t use expletives and don’t shout. Twist your language and become sarcastic, stating that the hater is correct, ultimately neutralizing the hate. Or embrace the hate and acknowledge it, yes, I’m a worthless human being with no reason to exist, thanks for pointing that out. The hater is looking for a fight, if you’re not fighting, they move on to someone else.
10. Hate is invisible until you amplify it.
Not many people watch Jimmy Kimmel. Most were unaware of Kanye’s fashion comments. But by reaching out and responding to the “hate,” Kanye made everybody aware of his inane statements. It hurts when you see the hate, it’s personal, but it’s not personal to anyone else and almost everybody else ignores it. Yes, Google might tell you you’re an idiot, but who else is Googling your name?
That’s the hater’s goal. To entrap you. Draw you into a conversation. Wherein you have to justify your complete existence. You can never ever win, furthermore the hater’s friends will pile on. Read if you must, but never acknowledge you’ve done so.
2. Research the hater.
Especially on Twitter. See how many followers they have. Fewer than you, otherwise they wouldn’t bother to hate. Also, check their number of tweets. If someone’s tweet count is in the double digit thousands, laugh and move on. First of all, almost no one is going to see their hate. Second, the reason they’re hating is to justify their existence. They’re looking for attention. Who else would waste so much time blasting their thoughts into the wilderness.
3. Google the hater.
This usually makes you feel better. Because you find out the hater is a loser. Because winners don’t have time to hate, they’re too busy trying to win.
4. See it as a badge of honor.
If someone is hating you, you’ve made it.
5. Read it.
Anybody who says they don’t read the words of their critics is an optimistic pussy who is afraid of their shadow. As the cliche goes, you can’t embrace the good without the bad, you can’t acknowledge the love without the hate. The truth is we’re all equal. Even if you’re winning it’s only temporarily, on a scale that will cease to exist. You’ll die. Standards change. Do it because you love it. Know that criticism comes with the territory.
Dear Followers I love you and THANKS
No one reads comments. Not on YouTube, not on the Huffington Post. Comments allow the commenter to feel good about himself, seeing his name on screen, but the end effect is essentially meaningless. As for the quantity of comments…ask yourself, have you ever commented? Only those without power and too much time on their hands comment online.
We’re inured to the new. So we’re always looking for social networks. Furthermore, social networks might not be the next big thing. We assume we can connect with everybody, who will provide the next step?
Interface counts. MySpace was killed because of its lousy one and Twitter still hasn’t come up with a reasonable one understandable by many.
We’ve got social media fatigue. People have seen the movie, they don’t need the new site, they don’t need to waste more time. Yes, teenagers with too much time on their hands living in the hothouse of school will search for the new, but… It’s just like there are people hunting the new in music, yet most people are satisfied letting others do the legwork, only paying attention when something reaches critical mass.
Just because Mark Zuckerberg created Facebook that does not make him an expert on anything other than Facebook.
Social media is now a feature, like a spell-checker. Once upon a time, spell-check was a separate program you paid extra for, then it was integrated into Microsoft Office and other word processing programs.
Social media is here to stay. But not on multiple platforms. There will be a consolidation, a migration to a very few, which just might be integrated into other, larger businesses.
The thrill is gone. We know we can connect, but can you affect our regular human everyday lives? That’s where the frontier is, making us feel better about ourselves and our existence when we’re not tethered to the computer, tablet or phone.
First it was e-mail, then it was texting. Along the way we burned through jokes and online greeting cards and MySpace. Now we’re left with Facebook and Twitter and there are new services but none of them seem to reach critical mass, none of them seem to be used by everybody, because the public is fatigued. That’s the number one problem facing both Facebook and Twitter, fatigue. After you’ve posted your history to Facebook, where you went to school, who you married and pictures of your progeny, the thrill is gone, especially when you realize fewer are paying attention, that only a small core care. But it’s even worse on Twitter. If you’re a nobody on Twitter, you’re truly nowhere. And now no one goes from no followers to many unless they’re already famous offline. Never mind all the stories about fake followers, even Obama, you see people sign up for Twitter and abandon the service.
Not that you’d expect Wall Street to take notice, not that nobody plays anymore. But the excitement of these services was built on the fantasy that everybody had an equal voice, but that turned out to be just a fantasy a fantasy of innovation and change.
Meanwhile, we’re all overloaded with input. A mentally ill maniac shoots up a Naval Yard and days later it’s gone from the news. Miley Cyrus will have her moment of fame and then drop off the face of the earth like every teen star before her, she thinks it’s forever, we’ve seen New Kids On The Block.
And even if you’ve been a star for decades the new reality is harsh. No one cares about Elton John’s new album other than those beholden to his handlers. Yes, the press trumpets it but there’s no audience for it. Youngsters don’t care and oldsters have already got enough Elton. Meanwhile, his voice is a shadow of what it once was and do we really expect him to be as great as he was in the seventies?
Where is innovation and change?
Social media is no match for word of mouth. They can be one and the same, but frequently are not, consumers know the difference between what is hype and what is genuine.
Privacy is everything. Especially in the wake of Snowden and the NSA. If there are controls, they must be easily accessed and understood and not constantly updated in a cat and mouse battle ensuring the site is profitable and the customer is hoodwinked.
Just because you have our ear, that does not mean we’re interested in everything you have to say or sell.
Photos are almost as important as text, because they convey a humanity and realness text cannot.
E-mail is more powerful than ever, which is why corporations/e-mailers are complaining about Google’s new Gmail filters.
Quantifications end up being meaningless, because the system is being gamed. Look to results, not the number of likes and followers. In other words, you can have a ton of likes but sell no product.
Social media is subsidiary to the product. If the product is good enough, the minions will spread the word via social media. You don’t need a social media plan if your product is good enough. However, if it’s a physical product as opposed to an Internet service, seeding tastemakers with it pays dividends, this is how Samsung has made inroads in mobile.
The biggest tech companies have the smallest social media footprint. I.e. Google and Apple are already online, they lead with their product, their goal is to get you to go to their site as opposed to trumpeting how good they are on other sites.