Anyone can play, but that does not mean anyone can be heard. That’s the story of the past two years, how the winners have pulled away from the losers. And the losers don’t like it…that they just can’t place their stuff online and make it anymore. So who do they rail against? You, the winners!
12. Retweets might mean nothing.
Some people have clubs, not everybody, there are some lonely rogues. And they like nothing more than to slap each other on the back as they pile on. You see this in your Twitter feed and think the whole world is talking about you, but dig deeper and realize that it’s the three nerds from high school who suddenly have a voice, but just like in high school, no one is paying attention to them, no one is listening.
13. Haters are professionals.
Haters don’t hate once and then stop. They hate and hate and hate and hate, because what they’re looking for is acknowledgement. It’s unreasonable, but it’s fact. See it as their problem, not yours.
14. Few haters will say it to your face.
They love the anonymity of the web, especially in comment threads. Put them in front of the star and they’ll get all googly-eyed. Not all of them, some of them are so maladjusted that they will never stop hating until they win, big time, which they can’t, because they’ve got to see themselves as outside underdogs, and to win you have to learn how to be an insider. Winners have relationships, people who will aid them in their endeavors. Haters have no army, except for the silent loners afraid of their reflections. They’re on a subliminal trip to nowhere.
15. Hate peters out.
Those websites, those fake Twitter accounts? They die. Because they’re one note jokes and you’re so much more than that. The hate might be clever, but clever never lasts, it’s one note for one time.
16. Hating is like spam.
It will never completely go away, but it will be minimized into irrelevance. Seemingly everybody uses Gmail these days, which employs the great Postini filter. Spam isn’t a thing of the past, but it’s now an occasional nuisance instead of a headache. Hate is peaking, because as the winners pull away from the losers online, everybody can see the haters for what they are, disgruntled people clamoring for attention who usually have nothing of value to say.