How come no one can write English

How come no one can write English
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Who do we blame, the schools, wherein if they have anybody write at all, they have them do it in a way that eliminates all creativity? And every rule of writing can be thrown out the window if it’s interesting. And take note most teachers are not successful writers, so take everything they say with a grain of salt. Or, to put it another way, school is all about eviscerating your creativity, making you conform.

We live in a world of the written word. But too many people can’t write in a comprehensible way. Let me restate that, too many people can’t write in a way that people want to read it! Especially business people.

I don’t believe in business plans, they’re a way for MBAs to feel good about themselves, a circle jerk that leaves out the hard work of true creation, having an idea and going balls to the wall. If everybody’s on your team from the get-go, your idea isn’t revolutionary enough. But if you can’t explain your idea, no one will ever invest.

So the first criterion of writing is…READABILITY! I’m not talking about spelling and punctuation, rather I’m referring to words that string together in a way that cuts like butter.

Schools impose structure, business people are too busy trying to impress, and the truth is most words go unread, because they’re just not interesting enough.

E-mail and business presentations…

WRITE LIKE YOU SPEAK!

If it’s not flowing real fast, start over. If it’s in your head and you can’t get it out, take an enema and just let it flow. Writing is not hard, it’s like every other pursuit, you’ve just got to start, hit go and you’ll learn along the way.

But you’ve been writing all your life, so you’ve got a head start. Want to impress someone? Don’t overthink it, just make it straightforward.

I just read a business proposal so incomprehensible I’m not sure what it’s about.

So, most of what’s online is unreadable.

I gravitate to the links of the name publications, because they know first and foremost it’s about writing and readability. Ideas are a dime a dozen, getting them across is the hard part.

What makes you think if you never write that some business plan you execute is going to be any good?

Ditto on e-mail. You might have something important to say, but if I can’t understand it, if it’s too complicated and boring to read, I’m not.

So, once again, start by writing like you speak. And, if it’s important, use spellcheck, it’s built-in.

You can’t watch all the YouTube videos and you can’t read all the online posts.

Want yours to stick out? MAKE IT READABLE!

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