So long Ferrari. So long Aston Martin. So long the SUV.
Just because cars have lasted a century, that does not mean they’re here to stay, that does not mean they’re not ripe for disruption. Cars are the newspapers of today. Something oldsters can’t live without and youngsters can.
The basic premise is you’ve got to go. How you get there is irrelevant. Furthermore, the costs of car ownership…the insurance and the gas, never mind the maintenance, none of them appeal to a youngster who believes all costs should be baked in.
Hidden fees are anathema to the younger generation. They’ll pay, but you’ve got to be honest.
In other words, we live in a world built by baby boomers that does not square at all with the needs of their progeny.
You don’t hear kids clutching to their CDs, never mind MP3s. They don’t complain about sound quality. They don’t bitch about the way it used to be. – Unless you’re willing to question all your preconceptions, you’re going to be left behind.
It’s the sixties once again, with a giant generation gap that the self-satisfied oldsters just can’t understand.
But they’re envious of. Come on, a world where everybody’s interconnected, where few are lonely because even geeks and nerds can connect, and everything’s at your fingertips?
Fifty years from now smartphones will look quaint. Bandwidth speeds will be laughed at like floppy disks. The revolution we embrace will be in the rearview mirror.
Just like that machine you’re overpaying every month for to impress people who no longer care.