What I’ve learned prior to 60

What I’ve learned prior to 60

European dirty 60km speed limit traffic sign

Death is not distant, it’s inevitable, and ever-closer.

No one knows anything. Confidence is a front. Everybody is insecure.

No one cares about your SAT scores unless they aced the test.

We’re all lonely looking to be connected.

You’ll want the decade back when you were lost and drifting.

You’re never going to recover from some physical ills, aches and pains are part of the process of dying, and that’s what you’re doing, every day.

Women inject their lips to look good to other women, the same way they buy and wear trendy outfits and shoes. Men just want someone who will listen to them, soothe them and have sex with them.

Being good-looking is overrated. Sure, it opens some doors, but it stunts you in other ways. Character is built by challenges, if you avoid them, you’re at a loss.

Having friends is better than having money.

If you were never on the path to riches, you will never be rich.

Doors are closing every day. If there’s something you want to do, start now.

Acceptance is no easier than it was when you were five, but it’s necessary in order to soldier on.

You really want to be involved with someone your own age, because no matter how attractive a younger person might be, they do not get the references.

People let you down.

Some people were dead at thirty. It’s a full time job trying to stay alive.

Grazers

Back to Grazers. grazingThere are some who sit home self-satisfied, saying they know what’s going on, when that’s damn near impossible.

And then there are those who not only yearn for the days of yore, they keep bitching about what is lost in the new era.

And then there are those who do their best to keep up. And they’re the majority of the population. They’re trying to cobble together a life. Trying to decide what is necessary. Whether to look for love online or in real life. Whether to turn off their devices to enrich the experience or be fearful of missing out.

It’s the culture stupid!

You might think it’s about money and quality and marketing, but the truth is the culture has changed, and those who do not adopt their companies and their products to the new culture are bound to be forgotten.

Today you can truly be famous for fifteen minutes and forgotten shortly thereafter.

The key is to sustain.

And you do this by being in front of everybody with a quality product on a regular basis.

And that’s damn hard to do.
Beyonce may be famous, but few know her new music.

And “Orange Is the New Black” may get great reviews, but who’s got 25 hours to dedicate to the show when there’s so much else to experience? Or, if you do, what else are you sacrificing?

So stop bitching and start figuring out how to play the new game.

Everybody else is.

Grazing – Bottom Feeders

Grazing – Bottom Feeders

bottom-feeder-capWe’ve got the bottom feeders, the lowest common denominator sites with traffic and ink that are all about clicks, like BuzzFeed and the Huffington Post. And now even the “New York Times” is worried it’s not playing the game right, it wants its writers to promote their words on social media, believing if you don’t join them, you’re dead, but that could not be further from the truth. Do you remember when “Rolling Stone” remade its magazine into bite-sized chunks when “Blender” made inroads with that style? Turns out “Blender” lied about its numbers, and the magazine is extinct today.

But stories keep getting shorter in the belief that people have a short attention span.

But the truth is people are overwhelmed with grazing, there’s so much information, that they can only go deep in a few areas, and those in the arts just cannot fathom this.

Nobody wants the album because unlike the artists who made them, they don’t care that much and don’t have enough time, they’d rather listen to ten tracks by different people than ten by one. Of course there are exceptions, but that’s just what they are. Some acts have deep fanbases, they’re the iPhones of the world, the rest are Windows phones or BlackBerries, with a few diehard fans who keep trumpeting their features while the rest of us ignore them, because the truth is we all want to be mainstream, we’re all afraid of being left on the scrapheap.

GRAZING – We know everything and we know nothing.

GRAZING – We know everything and we know nothing.

Grazing Cow-grazing-001We’re grazers, we’re surfers, according to Google, we pull our smartphones from our pockets 125 times a day. We want to be on the pulse, but no one is quite sure what the pulse is and everybody purveying is battling for mindshare, unaware that total domination is a fool’s game, unless you’re an element of a shocking news story or provide technology we can all use.

That’s right. Everybody can debate the merits of the iPhone versus Android. Some may only know you can get the latter cheaper, others know further deep details. But that’s because you use your phone all day long, you don’t listen to the same record all day long, you might not listen to music at all!

And everyone’s so overloaded, no one’s got any time. It’s all about the headlines and a few verticals. It may be the golden age of television, but who’s got the time to watch all those shows? And, if you are, you’re not listening to music.

And movies are a dying art form. My recommendation of the day is Bert Easton Ellis’s podcast, wherein he intellectually dissects issues of culture, film and TV. Michael Tolkin said his twentysomething children never go to the movies, Ellis said it’s hard to get his twentysomething boyfriend to watch a flick, and Tolkin said that just because Kevin Smith watches a movie every night, and discusses film with his brethren online, that does not mean it’s a mainstream pastime.

Huh?

Push – Pull

PUSH – PULL (output)

PushpullWe live in a pull economy. Nothing pisses off the audience more than pushing something they don’t want and didn’t ask for to their devices. Even if you don’t download the album, it’s sitting there in your purchases, pissing you off.

NEWS FOR A DAY

In today’s world it’s not about making an impact, but sustaining. Could it be that Bono’s been living too long in the echo chamber, hanging with forty and fiftysomethings who think they rule the world but truly don’t? Yes, older people build the tools, but it’s young people who utilize them. The older bloke will lament the loss of the record shop, the younger person has never been. If you want to make it in today’s marketing culture you must be online 24/7, picking up the nuances. Because it is about cred and it is about cool but if you think the old rules apply, you probably can’t name a YouTube star.