PUSH – PULL (output)
We live in a pull economy. Nothing pisses off the audience more than pushing something they don’t want and didn’t ask for to their devices. Even if you don’t download the album, it’s sitting there in your purchases, pissing you off.
NEWS FOR A DAY
In today’s world it’s not about making an impact, but sustaining. Could it be that Bono’s been living too long in the echo chamber, hanging with forty and fiftysomethings who think they rule the world but truly don’t? Yes, older people build the tools, but it’s young people who utilize them. The older bloke will lament the loss of the record shop, the younger person has never been. If you want to make it in today’s marketing culture you must be online 24/7, picking up the nuances. Because it is about cred and it is about cool but if you think the old rules apply, you probably can’t name a YouTube star.