Grazing – Bottom Feeders
We’ve got the bottom feeders, the lowest common denominator sites with traffic and ink that are all about clicks, like BuzzFeed and the Huffington Post. And now even the “New York Times” is worried it’s not playing the game right, it wants its writers to promote their words on social media, believing if you don’t join them, you’re dead, but that could not be further from the truth. Do you remember when “Rolling Stone” remade its magazine into bite-sized chunks when “Blender” made inroads with that style? Turns out “Blender” lied about its numbers, and the magazine is extinct today.
But stories keep getting shorter in the belief that people have a short attention span.
But the truth is people are overwhelmed with grazing, there’s so much information, that they can only go deep in a few areas, and those in the arts just cannot fathom this.
Nobody wants the album because unlike the artists who made them, they don’t care that much and don’t have enough time, they’d rather listen to ten tracks by different people than ten by one. Of course there are exceptions, but that’s just what they are. Some acts have deep fanbases, they’re the iPhones of the world, the rest are Windows phones or BlackBerries, with a few diehard fans who keep trumpeting their features while the rest of us ignore them, because the truth is we all want to be mainstream, we’re all afraid of being left on the scrapheap.