Kids do not care about cars.
As for the freedom the automobile once represented…
You don’t have to leave your house to connect with your friends, you don’t have go to the mall, as for doing illicit things…sexting is more outre and volatile than anything baby boomers could ever cook up.
To the younger generation cars are transportation, nothing more. They take you from a to b. But appealing to the older generation, manufacturers don’t develop products that fit this appeal, they keep touting all the stuff that worked in decades past. Appearance, specs. They don’t even understand their own product!
Ever notice that every smartphone looks the same? Yup, a rectangular brick. And it’s about customization via software? Credit the car companies with putting apps in the dash, but if they want to win they’re going to have to move as fast as the tech companies, one of which is eating their lunch.
Imagine if Tesla had a 20k car. Yup, a utility you just plugged in, that didn’t harm the environment, something simple, futuristic… Then GM and Toyota would to be very afraid. Because kids embrace the new and care about the environment. All that brand equity in GM? A youngster cares not a whit about that.
Nor does he or she care about a Ferrari. If you buy one of these sleek automobiles, I hope you enjoy driving it, because your image is gonna take a hit. All the young girls you want to impress will be laughing at you, you wasted all your money on WHAT?
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